Can online banners be scented?
Click-through rates tell a lot about an online marketing campaign’s performance – especially if a click-through rate is 43x the global average. When Kaiak asked for a creative idea to introduce their...
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Online VS Offline Advertising
According to Majestic Research, the average fee for an online marketer is 54¢ per click on Google Ads, as opposed to $1000 per column inch on the New York Times magazine, as stated in their rate card....
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Online Marketing Predictions 2011
In the past 10 or so years, we have seen the Internet world go from barely there, to everywhere. Years of ‘Trial and error’ in Social Media Marketing and/or Digital Advertising have brought us to the...
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